The meeting was about the financial management of small businesses, particularly focusing on cash flow and cost analysis. The discussion emphasized the importance of understanding cash flow, the link between cash flow and profitability, and the need to monitor accounts receivable, accounts payable, salary, taxes, and investments. The conversation also highlighted the significance of financial statements such as the balance sheet, income statement, and cash flow statement, as well as the importance of cost management and learning from financial mistakes. The meeting concluded with a discussion on managing cash flow in service-based businesses and the challenges related to late payments from vendors.

Jennifer, a digital marketing strategist, led the discussion on the use of social media in businesses and emphasized the importance of strong brand strategy, competitor analysis, and customer relationship management. She also touched on SEO, SCM, email marketing, content marketing, and social media marketing. Jennifer also discussed the role and function of various social media platforms in business marketing and the importance of understanding the target audience. The meeting concluded with Jennifer offering one-on-one consultation calls in December for small businesses.

Laideen, a CEO and founder of Laideen and Co. Financial group, shared her passion for helping women overcome financial fears and anxiety. She presented on wealth management tailored for female entrepreneurs and women of color. The discussion emphasized the importance of wealth management, financial literacy, and setting clear financial goals for a business. Laideen highlighted the significance of aligning personal life goals with business objectives and advised reading financial literacy books and listening to entrepreneurial podcasts. She also discussed the challenges faced by female-led businesses in Canada and the importance of having a trusted long-term relationship with accountants and financial advisors. The conversation ended with Laideen stressing the need for financial planning, insurance, and wealth protection